Sales & Customer Relationships
Marketing & Engagement
Communication & Call Center
Operations & Business Management
HR, Workforce & Learning
Forms, Utilities & Digital
Intelligence, Insights & Automation
Automate & Analyze Solution
Deal Management Solution
Deliver & Support Solution
Engage & Nurture Solution
Lead Generation Solution
Team & Operations Solution
and Network Visibility Built on the Principles of ROSS
R2 helps real estate businesses scale large channel partner and referral driven sales networks without losing trust or control. It governs how referrals are captured, how leads move across hierarchies, and how incentives are calculated fairly. As networks grow beyond informal coordination and basic CRM tools, R2 introduces a more advanced operating approach built for structured scale.
Ideal For
The Most Complete Operating System for
The Next Generation of Partner Networks
R2 unifies referral attribution, partner onboarding, incentive logic, and performance visibility into one governed operating ecosystem. It ensures every referral is traceable, every incentive is calculated fairly, and every partner understands their role.
Unlike traditional CRM systems that track contacts, R2 operates partner networks using the ROSS approach, enforcing structure and fairness at scale.
About This Segment
R2 consolidates referral capture, partner hierarchies, incentive calculation, and performance tracking into a purpose built operating system for channel partner and referral networks. It is designed for environments where trust and clarity decide growth.
Using the principles of ROSS, R2 quietly enforces attribution, timing, and accountability without adding operational friction.
Complete
Channel Partner and Referral Workflow Automation
Referral Captured
Referrals enter from partners, campaigns, events, and direct sharing and are captured instantly inside R2.
Attribution Locked
R2 assigns and locks referral ownership to the correct partner immediately.
Priority Engagement
Partners are guided to contact referred leads within five minutes to secure buyer attention.
Partner Enablement
New partners are onboarded within minutes and operate like internal team members inside R2.
Incentive Tracking
Commissions and incentives are calculated automatically as deals progress.
Network Visibility and Growth
Leadership tracks partner performance and revenue contribution in real time.
Referral Captured
Referrals enter from partners, campaigns, events, and direct sharing and are captured instantly inside R2.
Attribution Locked
R2 assigns and locks referral ownership to the correct partner immediately.
Priority Engagement
Partners are guided to contact referred leads within five minutes to secure buyer attention.
Partner Enablement
New partners are onboarded within minutes and operate like internal team members inside R2.
Incentive Tracking
Commissions and incentives are calculated automatically as deals progress.
Network Visibility and Growth
Leadership tracks partner performance and revenue contribution in real time.
Referral Captured
Referrals enter from partners, campaigns, events, and direct sharing and are captured instantly inside R2.
Attribution Locked
R2 assigns and locks referral ownership to the correct partner immediately.
Priority Engagement
Partners are guided to contact referred leads within five minutes to secure buyer attention.
Partner Enablement
New partners are onboarded within minutes and operate like internal team members inside R2.
Incentive Tracking
Commissions and incentives are calculated automatically as deals progress.
Network Visibility and Growth
Leadership tracks partner performance and revenue contribution in real time.
Referral Captured
Referrals enter from partners, campaigns, events, and direct sharing and are captured instantly inside R2.
Attribution Locked
R2 assigns and locks referral ownership to the correct partner immediately.
Priority Engagement
Partners are guided to contact referred leads within five minutes to secure buyer attention.
Partner Enablement
New partners are onboarded within minutes and operate like internal team members inside R2.
Incentive Tracking
Commissions and incentives are calculated automatically as deals progress.
Network Visibility and Growth
Leadership tracks partner performance and revenue contribution in real time.
Referral Captured
Referrals enter from partners, campaigns, events, and direct sharing and are captured instantly inside R2.
Attribution Locked
R2 assigns and locks referral ownership to the correct partner immediately.
Priority Engagement
Partners are guided to contact referred leads within five minutes to secure buyer attention.
Partner Enablement
New partners are onboarded within minutes and operate like internal team members inside R2.
Incentive Tracking
Commissions and incentives are calculated automatically as deals progress.
Network Visibility and Growth
Leadership tracks partner performance and revenue contribution in real time.
Referral Captured
Referrals enter from partners, campaigns, events, and direct sharing and are captured instantly inside R2.
Attribution Locked
R2 assigns and locks referral ownership to the correct partner immediately.
Priority Engagement
Partners are guided to contact referred leads within five minutes to secure buyer attention.
Partner Enablement
New partners are onboarded within minutes and operate like internal team members inside R2.
Incentive Tracking
Commissions and incentives are calculated automatically as deals progress.
Network Visibility and Growth
Leadership tracks partner performance and revenue contribution in real time.