Sales & Customer Relationships
Marketing & Engagement
Communication & Call Center
Operations & Business Management
HR, Workforce & Learning
Forms, Utilities & Digital
Intelligence, Insights & Automation
Automate & Analyze Solution
Deal Management Solution
Deliver & Support Solution
Engage & Nurture Solution
Lead Generation Solution
Team & Operations Solution
and Commission Control Built on the Principles of ROSS
R2 helps real estate brokerage firms operate with speed, transparency, and income security. It governs how enquiries are captured, how ownership is protected, and how follow-ups are enforced so every effort converts into commission. As brokerages scale beyond manual tracking and basic CRM tools, R2 introduces a more advanced operating approach built for real competition.
Ideal For
The Most Complete Operating System for
The Next Generation of Brokerage Firms
R2 unifies leads, inventory, follow-ups, and ownership into one governed operating ecosystem. It ensures no enquiry is lost, no lead is disputed, and no commission is questioned.
Unlike traditional CRM systems that only record contacts, R2 operates the brokerage using the ROSS approach, enforcing discipline and clarity at scale.
About This Segment
R2 consolidates lead management, ownership protection, follow-up enforcement, and performance visibility into a purpose built operating system for real estate brokerage firms. It is designed for environments where speed and trust directly impact income.
Using the principles of ROSS, R2 quietly enforces response timing, accountability, and transparency without adding operational friction.
Complete
Brokerage Workflow Automation
Enquiry Captured
Leads arrive from calls, portals, websites, WhatsApp, walk-ins, and referrals and are captured instantly inside R2.
Ownership Locked
R2 assigns and locks lead ownership immediately, eliminating disputes and confusion.
Priority Engagement
Brokers are guided to contact every new enquiry within five minutes to secure buyer attention.
Agent Enablement
Agents and partners are onboarded within minutes and operate like internal team members inside R2.
Structured Follow-Ups
System driven follow-ups continue across the buying journey without reliance on memory.
Deal Progress & Closure
Leaders track pipeline health, deal movement, and closures in real time until commission is secured.
Enquiry Captured
Leads arrive from calls, portals, websites, WhatsApp, walk-ins, and referrals and are captured instantly inside R2.
Ownership Locked
R2 assigns and locks lead ownership immediately, eliminating disputes and confusion.
Priority Engagement
Brokers are guided to contact every new enquiry within five minutes to secure buyer attention.
Agent Enablement
Agents and partners are onboarded within minutes and operate like internal team members inside R2.
Structured Follow-Ups
System driven follow-ups continue across the buying journey without reliance on memory.
Deal Progress & Closure
Leaders track pipeline health, deal movement, and closures in real time until commission is secured.
Enquiry Captured
Leads arrive from calls, portals, websites, WhatsApp, walk-ins, and referrals and are captured instantly inside R2.
Ownership Locked
R2 assigns and locks lead ownership immediately, eliminating disputes and confusion.
Priority Engagement
Brokers are guided to contact every new enquiry within five minutes to secure buyer attention.
Agent Enablement
Agents and partners are onboarded within minutes and operate like internal team members inside R2.
Structured Follow-Ups
System driven follow-ups continue across the buying journey without reliance on memory.
Deal Progress & Closure
Leaders track pipeline health, deal movement, and closures in real time until commission is secured.
Enquiry Captured
Leads arrive from calls, portals, websites, WhatsApp, walk-ins, and referrals and are captured instantly inside R2.
Ownership Locked
R2 assigns and locks lead ownership immediately, eliminating disputes and confusion.
Priority Engagement
Brokers are guided to contact every new enquiry within five minutes to secure buyer attention.
Agent Enablement
Agents and partners are onboarded within minutes and operate like internal team members inside R2.
Structured Follow-Ups
System driven follow-ups continue across the buying journey without reliance on memory.
Deal Progress & Closure
Leaders track pipeline health, deal movement, and closures in real time until commission is secured.
Enquiry Captured
Leads arrive from calls, portals, websites, WhatsApp, walk-ins, and referrals and are captured instantly inside R2.
Ownership Locked
R2 assigns and locks lead ownership immediately, eliminating disputes and confusion.
Priority Engagement
Brokers are guided to contact every new enquiry within five minutes to secure buyer attention.
Agent Enablement
Agents and partners are onboarded within minutes and operate like internal team members inside R2.
Structured Follow-Ups
System driven follow-ups continue across the buying journey without reliance on memory.
Deal Progress & Closure
Leaders track pipeline health, deal movement, and closures in real time until commission is secured.
Enquiry Captured
Leads arrive from calls, portals, websites, WhatsApp, walk-ins, and referrals and are captured instantly inside R2.
Ownership Locked
R2 assigns and locks lead ownership immediately, eliminating disputes and confusion.
Priority Engagement
Brokers are guided to contact every new enquiry within five minutes to secure buyer attention.
Agent Enablement
Agents and partners are onboarded within minutes and operate like internal team members inside R2.
Structured Follow-Ups
System driven follow-ups continue across the buying journey without reliance on memory.
Deal Progress & Closure
Leaders track pipeline health, deal movement, and closures in real time until commission is secured.