What is Realtors Robot (R2)?

R2 is an intelligent real estate sales automation platform designed to streamline the entire sales lifecycle. It manages enquiries, automates follow-ups, tracks deal progress, and ensures structured execution. The system reduces manual effort while improving efficiency and conversion outcomes.

R2 is built specifically for real estate developers, brokerage firms, and channel partners managing multiple projects. It supports teams handling large enquiry volumes and complex sales cycles. The platform aligns with real estate workflows rather than generic sales processes.

How does R2 capture leads?

R2 automatically captures enquiries from multiple sources including websites, portals, WhatsApp, calls, campaigns, and offline channels. All leads are centralized into a single system without manual entry. This ensures no enquiry is missed and improves response speed.

What makes R2 different from generic CRMs?

Unlike generic CRMs, R2 is tailored for real estate sales workflows and buyer behaviour. It includes enquiry stages, site visit tracking, broker handling, and deal milestones. The system is designed for execution, not just data storage.

Can R2 prevent lead leakage?

Yes, R2 ensures every enquiry is instantly recorded and automatically assigned. It uses alerts, reminders, and escalation rules to track engagement. This structured monitoring eliminates missed follow-ups and reduces lead loss significantly.

How does follow-up automation work?

Follow-ups are triggered based on enquiry stage, buyer activity, or inactivity timelines. The system uses predefined rules to automate WhatsApp messages, calls, SMS, and task reminders. This ensures consistent engagement without manual tracking.

Does it support WhatsApp communication?

Yes, R2 integrates WhatsApp for structured and trackable communication. Conversations are linked to each enquiry with full history and context. It also supports templates and automated messaging for faster responses.

How quickly can teams start using R2?

Most teams can go live within a few days using pre-configured workflows. The onboarding process is guided and structured for quick adoption. This minimizes downtime and accelerates implementation.

Looking for a Better Alternative to Sell.Do for Real Estate?

Is Your Property Portal Changing the Way It Integrates With Your CRM?

R2 vs Sell.DoBuilt Beyond CRM. Designed for Complete Real Estate Growth.

AI Powered Real Estate CRM Software

Built for Builders, Developers & Channel Partners

Most Real Estate Businesses Lose Up to 40% of Their Revenue Because Their CRM, Calling, WhatsApp, Marketing, and AI Tools Don't Work Together.

R2 brings Marketing, Pre Sales, Sales, Post Sales, Channel Partner Management and Customer Mobile App together with built in Calling, WhatsApp, AI Agents, Auto Dialer and Marketing Channels into one AI Powered Real Estate CRM Software, helping eliminate lead leakage, improve site visits and maximize bookings.

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200% Increasein Site Visits

300% GrowthConfirmed Bookings

Zero LeadLeakage

New Migration

Switch from Sell.Do to R2 in Just 2 Days

Move from Sell.Do to R2 with a fast, AI-assisted migration designed for real estate teams. Go live with unified workflows, zero setup charges, and minimal disruption to your sales operations.

Sell.Do CRM migration to R2 — leads, bookings, tasks, finance, and handover modules

One Unified Platformfrom Enquiry to Possession
AIAI Powered AutomationAcross Every Department
Faster Go Livewith Industry Ready Workflows
Sell.Do Migration in Just 2 Dayswith 0% Business Impact

One Unified Platformfrom Enquiry to Possession

AI Powered AutomationAcross Every Department

Faster Go Livewith Industry Ready Workflows

Sell.Do Migration in Just 2 Dayswith 0% Business Impact

👈 SWIPE TO SEE FEATURES 👉

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0% Business ImpactNo disruption to your ongoing operations

Zero Setup ChargesMigrate without any hidden costs

AI Assisted MigrationFaster, smarter & hassle free

Trusted by India's Leading Real Estate Businesses

Chosen by 500+ Developers, Builders and Channel Partners across India to streamline marketing, sales,
customer experience and business operations with one AI Powered Real Estate CRM Software.

Trusted by Leading Real Estate Brands Across India

Join 100+ Developers Who Have Already Migrated Their Real Estate Operations to R2.

Why Growing Real Estate Businesses Look Beyond
Traditional CRM

Real Estate Businesses Need More Than
Lead Management

Sell.Do is a real estate CRM focused on lead management and sales automation. As businesses grow, you need a unified platform that connects Marketing, Pre Sales, Sales, Post Sales, Channel Partner Management and Customer Mobile App.

R2, powered by ROSS (Realtors Operating System for Scaling), brings every stage of the customer journey together to help businesses scale with one connected platform.

Common Business Challenges

Limited End to End Visibility

Managing customers across multiple systems makes it difficult to track the complete journey from enquiry to possession.

Multiple Software Dependencies

Using different applications increases costs, manual work and operational complexity.

Disconnected Business Functions

Separate tools reduce collaboration between marketing, sales, channel partners and post sales teams.

Scaling Challenges

Growing teams need one platform that improves visibility, automation and productivity.

Growing Operational Complexity

Business growth demands workflows that extend beyond lead management.

NEW

Dependency on Critical Integrations

NEW

Dependency on Critical Integrations

Your property portals, marketing channels and lead sources can change the way they connect with your CRM. When they do, your business should be able to adapt without disrupting lead flow, follow-ups or sales operations.

Limited End to End Visibility

Managing customers across multiple systems makes it difficult to track the complete journey from enquiry to possession.

Multiple Software Dependencies

Using different applications increases costs, manual work and operational complexity.

Disconnected Business Functions

Separate tools reduce collaboration between marketing, sales, channel partners and post sales teams.

Scaling Challenges

Growing teams need one platform that improves visibility, automation and productivity.

Growing Operational Complexity

Business growth demands workflows that extend beyond lead management.

NEW

Dependency on Critical Integrations

CLOSING RISK ASSESSMENT

One missed opportunity is not just another lost enquiry.

Depending on your project value, it could mean losing a potential booking worth lakhs.

Your business cannot afford to let an integration issue become a revenue issue.

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UNIFIED REAL ESTATE PLATFORM

One Platform. Every Business Function. Zero Disconnected Systems.

Unlike traditional CRM software focused mainly on lead management, R2 unifies Marketing, Pre Sales, Sales, Post Sales, Channel Partner Management and Customer Mobile App into one connected platform.

Your entire business works together from enquiry to possession without relying on multiple disconnected software systems.

Customer Mobile App

Keep customers connected with project updates, documents, payments and support anytime, anywhere.

Marketing

Capture enquiries from websites, Meta, Google, WhatsApp, property portals, AI Agents and IVR.

Pre Sales

Automate lead assignment, follow ups, calling and customer communication from one workspace.

OMNICHANNEL LEAD INTEGRATION

Your Lead Sources May Change. Your Business Shouldn't Have To.

R2 is designed to bring enquiries from websites, Meta, Google, WhatsApp, property portals, AI Agents, IVR and other connected channels into one unified real estate operating system.

🌐 Websites💬 Meta & Google📱 WhatsApp🏠 Property Portals🤖 AI Agents & IVR

When your lead sources evolve, your CRM should be ready to evolve with them.

ZERO-DOWNTIME CRM MIGRATION

Thinking of Moving from Sell.Do? You Don't Have to Start From Zero.

Moving to a new CRM should not mean weeks of disruption, rebuilding everything from scratch or putting your sales operations on hold.

With AI-assisted migration, eligible Sell.Do customers can move to R2 in just 2 days with 0% business impact and zero setup charges.

14 Agentic AI Options

Go beyond traditional CRM automation with 14 Agentic AI options designed to support customer engagement, sales, communication, follow-ups and business operations.

Purpose Built for Real Estate

Every workflow is designed around real estate operations instead of adapting generic CRM processes.

Built Around Your Business

Customize workflows, modules and approvals to match your SOP instead of changing your business to fit the software.

Unlimited Business Scale

Handle crores of enquiries, calls and customer records without worrying about record limits or additional storage charges.

Native Calling Infrastructure

Built in IVR and calling platform designed for high volume launches, eliminating dependency on third party telephony providers.

AI First Platform

Native AI features and AI Agents automate customer engagement, communication and business operations to improve productivity.

Marketing Without Limitations

Launch campaigns across six communication channels directly from R2 without exporting customer data.

Enterprise Reporting

Access live dashboards, advanced reports and customized business insights directly from the database for faster decision making.

Instant Data Ownership

Download your complete business data in minutes whenever you need it without waiting for batch exports.

Built for Tomorrow

Access 50+ real estate products, continuous feature enhancements, Meta partnership benefits and enterprise infrastructure with 100% uptime across multiple regions.

Moving from Sell.Do? Here's What R2 Offers.

Instead of making doubtful comparisons, we directly present the R2 migration offer:

AI-Assisted Migration

Move your relevant data and business operations with a migration process designed for speed and continuity.

Migration in Just 2 Days

Eligible Sell.Do customers can migrate to R2 in as little as 2 days, depending on the migration scope.

0% Business Impact

Our migration process is designed to ensure your business operations continue without disruption.

₹0

0 Zero Setup Charges

Start your migration without additional setup charges under the special Sell.Do migration offer.

Host on Your Own Server

Choose the infrastructure that works best for your business, including your own server deployment option.

No Record Limitations

Scale your leads, customer data and business operations without worrying about record limitations.

14 Agentic AI Options

Upgrade beyond CRM with AI capabilities designed specifically to support real estate operations.

Special Pricing for Sell.Do Customers

Get exclusive pricing designed specifically for businesses migrating from Sell.Do to R2.

AI-Assisted Migration

Move your relevant data and business operations with a migration process designed for speed and continuity.

Migration in Just 2 Days

Eligible Sell.Do customers can migrate to R2 in as little as 2 days, depending on the migration scope.

0% Business Impact

Our migration process is designed to ensure your business operations continue without disruption.

₹0

0 Zero Setup Charges

Start your migration without additional setup charges under the special Sell.Do migration offer.

Host on Your Own Server

Choose the infrastructure that works best for your business, including your own server deployment option.

No Record Limitations

Scale your leads, customer data and business operations without worrying about record limitations.

14 Agentic AI Options

Upgrade beyond CRM with AI capabilities designed specifically to support real estate operations.

Special Pricing for Sell.Do Customers

Get exclusive pricing designed specifically for businesses migrating from Sell.Do to R2.

👈 SWIPE TO SEE ALL OFFERS 👉

BUILT FOR CONTROL. DESIGNED FOR GROWTH.

The Independent Real Estate CRM

Your CRM. Your Data. Your Business.

Total Infrastructure & Data Control

R2 is built as an independent real estate CRM designed to give businesses greater control over their data, workflows, technology and infrastructure.

Unrestricted Ecosystem Scale

Connect the platforms your business needs and scale without being limited by record restrictions or artificial tier caps.

https://app.realtorsrobot.com/dashboard

100% Data Sovereignty

Zero Record Caps

The Independent Real Estate CRM Dashboard

Cloud & On-Premise

Flexible Hosting

Choose secure cloud hosting or deploy R2 on your own server based on your business requirements.

Dedicated Account Manager

World Class Customer Success

Dedicated Account Managers, multilingual support and structured implementation ensure faster adoption and exceptional customer experience.

Enterprise 99.99% Uptime

Built for Tomorrow

Access 50+ real estate products, continuous feature enhancements, Meta partnership benefits and enterprise infrastructure with 100% uptime across multiple regions.

Cloud & On-Premise

Flexible Hosting

Choose secure cloud hosting or deploy R2 on your own server based on your business requirements.

Dedicated Account Manager

World Class Customer Success

Dedicated Account Managers, multilingual support and structured implementation ensure faster adoption and exceptional customer experience.

Enterprise 99.99% Uptime

Built for Tomorrow

Access 50+ real estate products, continuous feature enhancements, Meta partnership benefits and enterprise infrastructure with 100% uptime across multiple regions.

👈 SWIPE TO SEE ALL FEATURES 👉

Why Real Estate Businesses
Choose R2 Over Traditional CRM Software

Most CRM software helps you manage contacts. R2 goes beyond CRM by connecting marketing, telecalling, sales, channel partners, customer experience and business operations into one unified platform. Compare the
features that matter most before choosing your next real estate CRM.

Capability

Built Exclusively for Real Estate

Complete Lead to Possession Workflow

AI Powered Auto Dialer & IVR

Site Visit, Booking and Inventory Management

Native AI-Based Real Estate Agents

Marketing, CRM & Communication in One Platform

Native Channel Partner Management

Customer Mobile App

Custom Modules & Workflow Automation

Own Server Hosting Option

Dedicated Real Estate Implementation & Customer Success

Faster Go Live for Real Estate Teams

Realtors Robot (R2)

2–7 Days

Sell.do CRM

Partial

1–2 Months

Swipe to compare

Capability

Built Exclusively for Real Estate

Complete Lead to Possession Workflow

AI Powered Auto Dialer & IVR

Site Visit, Booking and Inventory Management

Native AI-Based Real Estate Agents

Marketing, CRM & Communication in One Platform

Native Channel Partner Management

Customer Mobile App

Custom Modules & Workflow Automation

Own Server Hosting Option

Dedicated Real Estate Implementation & Customer Success

Faster Go Live for Real Estate Teams

Realtors Robot (R2)

2–7 Days

Sell.do CRM

Partial

1–2 Months

ZERO DISRUPTION GUARANTEE

Enterprise Ready. Migration Ready.
From Day One.

Whether you're switching from spreadsheets or another CRM, R2 helps you migrate, implement and scale with confidence through secure deployment, expert onboarding and industry ready workflows.

Easy Implementation

Go live with guided implementation, workflow configuration, integrations and team training.

Guided Onboarding

Easy Migration

Transition your data and business operations in as little as 2 days with 0% business impact using AI-assisted migration.

2-Day AI Migration

Enterprise Security

Protect your business with role based access, lead masking, audit trails and GDPR compliant data security.

GDPR Compliant Security

Flexible Hosting

Choose secure cloud hosting or deploy R2 on your own server based on your business requirements.

Cloud & On-Premise Option

Easy Implementation

Go live with guided implementation, workflow configuration, integrations and team training.

Guided Onboarding

Easy Migration

Transition your data and business operations in as little as 2 days with 0% business impact using AI-assisted migration.

2-Day AI Migration

Enterprise Security

Protect your business with role based access, lead masking, audit trails and GDPR compliant data security.

GDPR Compliant Security

Flexible Hosting

Choose secure cloud hosting or deploy R2 on your own server based on your business requirements.

Cloud & On-Premise Option

👈 SWIPE TO SEE ALL FEATURES 👉

EASY 5-STEP MIGRATION PROCESS

Moving from Sell.Do Doesn't Have to Mean
Weeks of Disruption.

With our AI-assisted migration approach, R2 helps eligible Sell.Do customers transition their data and business operations in as little as 2 days with 0% business impact.

Analyse

Map

Migrate

Configure

Verify & Go Live

+×◇°

Analyse

We understand your existing data, workflows, users and business requirements.

Analyse

We understand your existing data, workflows, users and business requirements.

Map

Your relevant business data and operational requirements are mapped for migration.

Migrate

AI-assisted processes help accelerate the migration of relevant business data.

Configure

Your R2 environment is configured around your real estate workflows and business requirements.

Verify & Go Live

Your migrated data and workflows are reviewed before your team transitions to R2.

👈 SWIPE TO SEE MIGRATION STEPS 👉

Your Business Keeps Moving While You Move Forward.

⚡ 0% Downtime • 2-Day Turnaround

Choose Your Starting Point

Start with R2. Scale at Your Own Pace.

Free Trial

Experience R2 with Your Business Data

Explore the complete platform using your real business workflows with guided implementation and expert onboarding.

What's Included:

Everything that is provided in Essential Plan
Unlock pre-sales tools with guided onboarding
Live environment setup using real data
Tailored implementation based on your workflows
Integration with your platform and tools
Priority onboarding & training for your team

Limited Time Offer

Licensing fee is fully waived. Only integration charges apply, which will be reconciled when you switch to a paid plan.

Exclusive Sell.Do Migration Offer

Transition to R2 with Zero Business Impact

Special migration package for Sell.Do customers wanting seamless transition, custom server hosting options, and zero setup fees.

What's Included:

Migrate in Just 2 Days
0% Business Impact
Zero Setup Charges
Special Pricing for Sell.Do Customers
Own Server Hosting Available
14 Agentic AI Options Included

Special Migration Offer

Eligible Sell.Do customers get zero setup charges and expedited 2-day AI-assisted migration.

Business Essential

Everything You Need to Scale Daily Operations

Manage enquiries, automate follow ups, communicate with customers and monitor your sales process through one unified platform.

What's Included:

Real Estate Lead Management
Auto Dialer & Call Tracking
WhatsApp Conversation Integration
Project Pipeline Visibility
Up to 5 Workflow Automation
Attendance Tracking for Sales Team

Refund Policy

If you're not satisfied within 7 days, we'll refund your subscription. (Usage and integration charges excluded)

Trusted by Industry Leaders

Hear It from the Businesses
That Scale with R2

Discover how builders, developers and channel partners across India are transforming their business with R2.

Save 2+ Hours
Every Single Day

“R2 has become the backbone of our operations, from lead generation to customer onboarding. It has brought a new level of structure and visibility to our entire process.”

Mr.Abhishekk Mehhta

Urban Tree

Client Review
Real Estate Leader

“What stands out is the excellent support and reliability. The system's consistent improvements are why we return to R2 year after year.”

Mr. Vikash Ramanathan

Alamo XS Real

Client Review
Real Estate Leader

“RSoftAi gave us one unified platform to manage everything from pre-sales to post-sales, including accounts. Even customer records from years ago can be retrieved instantly, helping us deliver lifetime service.”

Mr. Yengals Krishnamoorthy

TWD

Client Review
Real Estate Leader

“RSoftAi automated lead distribution to the right sales teams instantly, reducing response time and helping us improve lead conversions without manual effort.”

Mr. Arputharaj S

Sathyam Housing

Trusted by 500+ businesses across 25+ cities in India

?FAQs

Frequently Asked Questions

−

What is the difference between R2 and Sell.Do?

Sell.Do is a real estate CRM focused on lead management and sales automation. R2 extends beyond CRM by connecting Marketing, Pre Sales, Sales, Post Sales, Channel Partner Management and Customer Mobile App into one unified platform powered by ROSS.

Is Sell.Do a good CRM for real estate businesses?

Why do growing real estate businesses choose R2 over Sell.Do?

Can I migrate from Sell.Do to R2?

How long does Sell.Do migration take?

Will migration affect my daily business operations?

Are there setup charges for Sell.Do migration?

Can R2 support my existing property portal and lead-source integrations?

Can R2 automate marketing and sales workflows?

Does R2 support channel partner management?

Does R2 provide a Customer Mobile App?

Can I host R2 on my own server?

Does R2 have record limitations?

What AI capabilities are available with R2?

Is there special pricing for Sell.Do customers?

How long does it take to implement R2?

Ready to Move Beyond Sell.Do
Without Interrupting Your Business?

If changes in your property portals, lead sources, integrations or business requirements are making you rethink your current CRM, R2 gives you a faster path forward.

Migrate from Sell.Do in as little as 2 days with 0% business impact, zero setup charges, special pricing and a complete AI-powered real estate operating system built for independent growth.

AI-Assisted Migration in Just 2 Days

0% Business Impact

Zero Setup Charges

No Record Limitations

14 Agentic AI Options

Own Server Hosting Option

100+ Developers Already Migrated

Special Pricing for Sell.Do Customers

R2 vs Sell.DoBuilt Beyond CRM. Designed for Complete Real Estate Growth.

Switch from Sell.Do to R2 in Just 2 Days

Trusted by India's Leading Real Estate Businesses

Why Growing Real Estate Businesses Look Beyond Traditional CRM

Real Estate Businesses Need More Than Lead Management

Common Business Challenges

Limited End to End Visibility

Limited End to End Visibility

Multiple Software Dependencies

Multiple Software Dependencies

Disconnected Business Functions

Disconnected Business Functions

Scaling Challenges

Scaling Challenges

Growing Operational Complexity

Growing Operational Complexity

Dependency on Critical Integrations

Dependency on Critical Integrations

Limited End to End Visibility

Multiple Software Dependencies

Disconnected Business Functions

Scaling Challenges

Growing Operational Complexity

Dependency on Critical Integrations

One missed opportunity is not just another lost enquiry.

One Platform. Every Business Function. Zero Disconnected Systems.

Your Lead Sources May Change. Your Business Shouldn't Have To.

Thinking of Moving from Sell.Do? You Don't Have to Start From Zero.

14 Agentic AI Options

Purpose Built for Real Estate

Built Around Your Business

Unlimited Business Scale

Native Calling Infrastructure

AI First Platform

Marketing Without Limitations

Enterprise Reporting

Instant Data Ownership

Built for Tomorrow

Moving from Sell.Do? Here's What R2 Offers.

AI-Assisted Migration

Migration in Just 2 Days

0% Business Impact

0 Zero Setup Charges

Host on Your Own Server

No Record Limitations

14 Agentic AI Options

Special Pricing for Sell.Do Customers

AI-Assisted Migration

Migration in Just 2 Days

0% Business Impact

0 Zero Setup Charges

Host on Your Own Server

No Record Limitations

14 Agentic AI Options

Special Pricing for Sell.Do Customers

The Independent Real Estate CRM

Total Infrastructure & Data Control

Unrestricted Ecosystem Scale

Flexible Hosting

World Class Customer Success

Built for Tomorrow

Flexible Hosting

World Class Customer Success

Built for Tomorrow

Why Real Estate Businesses Choose R2 Over Traditional CRM Software

Enterprise Ready. Migration Ready. From Day One.

Easy Implementation

Easy Migration

Enterprise Security

Flexible Hosting

Easy Implementation

Easy Migration

Enterprise Security

Flexible Hosting

Moving from Sell.Do Doesn't Have to Mean Weeks of Disruption.

Analyse

Map

Migrate

Configure

Verify & Go Live

Why Growing Real Estate Businesses Look Beyond
Traditional CRM

Real Estate Businesses Need More Than
Lead Management

Why Real Estate Businesses
Choose R2 Over Traditional CRM Software

Enterprise Ready. Migration Ready.
From Day One.

Moving from Sell.Do Doesn't Have to Mean
Weeks of Disruption.

Hear It from the Businesses
That Scale with R2

Ready to Move Beyond Sell.Do
Without Interrupting Your Business?