Sales & Customer Relationships
Marketing & Engagement
Communication & Call Center
Operations & Business Management
HR, Workforce & Learning
Forms, Utilities & Digital
Intelligence, Insights & Automation
Automate & Analyze Solution
Deal Management Solution
Deliver & Support Solution
Engage & Nurture Solution
Lead Generation Solution
Team & Operations Solution
Free Trial
Experience R2 with Your Business Data
Explore the complete platform using your real business workflows with guided implementation and expert onboarding.
R2 vs Sales force CRM
RSoft Realtors Robot - AI CRM for Real Estate Developers
& Alternative to Sales force CRM
AI Powered Real Estate CRM Software
Built for Builders, Developers & Channel Partners
Most Real Estate Businesses Lose Up to 40% of Their Revenue Because Their CRM, Calling, WhatsApp, Marketing, and AI Tools Don't Work Together.
R2 brings Marketing, Pre Sales, Sales, Post Sales, Channel Partner Management and Customer Mobile App together with built in Calling, WhatsApp, AI Agents, Auto Dialer and Marketing Channels into one AI Powered Real Estate CRM Software for Real Estate Developers, helping eliminate lead leakage, improve site visits and maximize bookings.
200% Increasein Site Visits
300% GrowthConfirmed Bookings
Zero LeadLeakage
Trusted by India's Leading Real Estate Businesses
Chosen by 500+ Developers, Builders and Channel Partners across India to streamline marketing, sales,
customer experience and business operations with one AI Powered Real Estate CRM Software.
Trusted by Leading Real Estate Brands Across India
Why Many Real Estate Businesses Look Beyond
Salesforce CRM
Enterprise CRM Isn't Always
Real Estate Ready
Salesforce CRM is designed for businesses across multiple industries. As your real estate business grows, you need a platform that connects Marketing, Pre Sales, Sales, Post Sales, Channel Partner Management and Customer Mobile App. R2, powered by ROSS (Realtors Operating System for Scaling), delivers industry ready workflows without extensive customization as an End-to-End Real Estate CRM and CRM for Real Estate Developers.
Business Challenges
Longer Implementation
Enterprise CRM platforms often require extensive configuration before teams can get started.
Higher Customization Effort
Real estate workflows usually need additional customization and ongoing administration.
Multiple Business Applications
Managing different systems increases operational complexity and reduces productivity.
User Adoption Challenges
Complex platforms require more training, making adoption slower across growing teams.
Higher Total Cost of Ownership
Licensing, customization and maintenance can increase long term business costs.
Longer Implementation
Enterprise CRM platforms often require extensive configuration before teams can get started.
Higher Customization Effort
Real estate workflows usually need additional customization and ongoing administration.
Multiple Business Applications
Managing different systems increases operational complexity and reduces productivity.
User Adoption Challenges
Complex platforms require more training, making adoption slower across growing teams.
Higher Total Cost of Ownership
Licensing, customization and maintenance can increase long term business costs.
Enterprise Capabilities.
Real Estate Simplicity.
Unlike enterprise Salesforce CRM that often requires extensive customization, R2 unifies Marketing, Pre Sales, Sales, Post Sales, Channel Partner Management and Customer Mobile App into one connected platform. Your entire business stays aligned from enquiry to possession with industry ready workflows in an End-to-End Real Estate CRM built for Real Estate Developers.
06
Customer Mobile App
Keep customers connected with project updates, documents, payments and support anytime, anywhere.
01
Marketing
Capture enquiries from websites, Meta, Google, WhatsApp, property portals, AI Agents and IVR.
02
Pre Sales
Automate lead assignment, follow ups, calling and customer communication from one workspace.
Why Leading Real Estate Businesses Choose R2
Built exclusively for the Indian real estate industry, R2 goes beyond traditional CRM by delivering enterprise scale performance, AI innovation and industry specific capabilities that help businesses automate, grow and stay ahead of the competition as an AI Real Estate CRM.
Purpose Built for Real Estate
Every workflow is designed around real estate operations instead of adapting generic CRM processes.
Built Around Your Business
Customize workflows, modules and approvals to match your SOP instead of changing your business to fit the software.
Unlimited Business Scale
Handle crores of enquiries, calls and customer records without worrying about record limits or additional storage charges.
Native Calling Infrastructure
Built in IVR and calling platform designed for high volume launches, eliminating dependency on third party telephony providers.
AI First Platform
Native AI features and AI Agents automate customer engagement, communication and business operations to improve productivity.
Marketing Without Limitations
Launch campaigns across six communication channels directly from R2 without exporting customer data.
Enterprise Reporting
Access live dashboards, advanced reports and customized business insights directly from the database for faster decision making.
Instant Data Ownership
Download your complete business data in minutes whenever you need it without waiting for batch exports.
World Class Customer Success
Dedicated Account Managers, multilingual support and structured implementation ensure faster adoption and exceptional customer experience.
Built for Tomorrow
Access 50+ real estate products, continuous feature enhancements, Meta partnership benefits and enterprise infrastructure with 100% uptime across multiple regions.
R2 vs Salesforce CRM
for Real Estate Businesses
Capability
Built Exclusively for Real Estate
Complete Lead to Possession Workflow
AI Powered Auto Dialer & IVR
Site Visit, Booking and Inventory Management
Native AI-Based Real Estate Agents
Marketing, CRM & Communication in One Platform
Native Channel Partner Management
Customer Mobile App
Custom Modules & Workflow Automation
Own Server Hosting Option
Dedicated Real Estate Implementation & Customer Success
Faster Go Live for Real Estate Teams
Realtors Robot (R2)
2–7 Days
Salesforce CRM
Partial
Partial
Partial
Partial
6–9 Months
Swipe to compare
Enterprise Ready from Day One
Whether you're switching from spreadsheets or another CRM, R2 helps you migrate, implement and scale with confidence through secure deployment, expert onboarding and industry ready workflows.
Easy Implementation
Go live within 7 to 14 days.with guided implementation, workflow configuration, integrations and team training.
Go Live in 7 - 14 Days
Easy Migration
Securely migrate your leads, customer history, follow ups and business data without disrupting daily operations.
Zero Data Loss
Enterprise Security
Protect your business with role based access, lead masking, audit trails and GDPR compliant data security.
GDPR Compliant
Flexible Hosting
Choose secure cloud hosting or deploy R2 on your own server based on your business requirements.
Cloud + On Premise
Choose Your Starting Point
Start with R2. Scale at Your Own Pace.
Whether you're exploring a new CRM or ready to transform your entire real estate business, R2 offers a simple way to get started. Experience the platform in a live environment before choosing the
plan that best fits your business.
Most Popular
Business Essential
Everything You Need to Scale Daily Operations
Manage enquiries, automate follow ups, communicate with customers and monitor your sales process through one unified platform..
Trusted by Industry Leaders
Hear It from the Businesses
That Scale with R2
From leading developers and builders to sales leaders and channel partners, discover how businesses across India are improving productivity, customer experience and growth with R2. These are real stories shared by customers who use our platform every day.
Save 2+ Hours
Every Single Day
“R2 has become the backbone of our operations, from lead generation to customer onboarding. It has brought a new level of structure and visibility to our entire process.”
Mr.Abhishekk Mehhta
Urban Tree
Client Review
Real Estate Leader
“What stands out is the excellent support and reliability. The system's consistent improvements are why we return to R2 year after year.”
Mr.Kamalakanan
Alamo XS Real
Client Review
Real Estate Leader
“RSoftAi gave us one unified platform to manage everything from pre-sales to post-sales, including accounts. Even customer records from years ago can be retrieved instantly, helping us deliver lifetime service.”
Mr. Yengals Krishnamoorthy
TWD
Client Review
Real Estate Leader
“RSoftAi automated lead distribution to the right sales teams instantly, reducing response time and helping us improve lead conversions without manual effort.”
Mr. Arputharaj S
Sathyam Housing
Trusted by 500+ businesses across 25+ cities in India
?FAQs
Frequently Asked Questions
−
What is R2?R2 (Realtors Robot) is an AI Powered Real Estate CRM Software built on ROSS (Realtors Operating System for Scaling). It helps builders, developers and channel partners manage Marketing, Pre-Sales, Sales, After-Sales, Customer Mobile App, and CP Management from one unified platform as an End-to-End Real Estate CRM.
?
What is the difference between R2 and Salesforce CRM??
Is Salesforce CRM suitable for real estate businesses??
Why do builders choose R2 over Salesforce CRM??
Can I migrate from Salesforce CRM to R2??
Does R2 integrate with Meta, Google, WhatsApp and other business tools??
Can R2 replace multiple applications used alongside Salesforce CRM??
Is R2 suitable for enterprise real estate companies??
How long does it take to implement R2??
Can R2 manage multiple projects or cities across my teams?Ready to Scale
Your Real Estate Business?
Experience how R2 helps you unify Marketing, Pre Sales, Sales, Post Sales, Channel Partner Management and Customer Mobile App through one AI Powered Real Estate CRM Software built on ROSS.
AI PoweredSmarter Automation
Trusted by 500+Real Estate Businesses
Secure & ReliableEnterprise Grade Security
